Marketing strategy, channel mix, and budget allocation: strategy-only consulting for teams that run their own ads or work with another agency.
Strategy only
No account management
1:1 Review
Data-driven feedback
24h
Response time
Case Study
Click through to see the actual report format.
Scores target fit, channel efficiency, conversion funnel, and content consistency, then lays out execution recommendations in priority order.
Tools and document formats I use in real advisory work. Figures have been replaced with sample data to protect clients.
Pick a monthly budget and a goal, and the channel split and projected results update instantly.
View live page →After the diagnosis: what happens, when, and who owns it, week by week for 12 weeks.
View live page →Audience, core message, channel roles, KPIs, budget, and risks on a single page.
View live page →Services
A channel strategy and positioning built around your product or service.
Clear priorities for splitting your budget across Meta, Google, Kakao, and other channels.
A step-by-step plan for where a limited budget should go first.
I review your existing ad and marketing data and pinpoint what to improve.
Why
Plenty of consultants can give you advice. Far fewer have actually executed it themselves. I run the ads, build the pages, and do the data analysis myself.
When marketing isn't working, throwing more ad spend at it isn't automatically the answer.
Sometimes it's the channel that needs to change, sometimes it's the targeting, and often it's the homepage or the product copy that needs fixing before the ads do. So when I consult, the thing I care about most is figuring out what needs to happen first.
I've run ads, built landing pages, and done the data analysis myself, so instead of laying out ideas that are hard to actually execute, I propose what you can realistically start doing right now.
This isn't a consulting engagement that hands over a diagnosis report and calls it done — if it helps, I stay involved through execution and help set the direction along the way.
Want a second opinion on your direction?
Tell me your current situation and I'll get back to you within 24 hours.
FAQ
The key question is whether they only give advice or have actually executed it themselves. Consultants who only know theory and frameworks often propose things that are hard to put into practice. At MIRRU LAB, a marketer who has personally run ads, built landing pages, and analyzed the data works with you from diagnosis to setting execution priorities.
If you first want to make sure you're headed in the right direction, advisory alone is enough. If the direction is already set and you need someone to execute, handing off ad operations is the faster route. MIRRU LAB offers both, so you can start with advisory and move straight into execution when you need it.
If you want a quick check on where things stand, a one-time diagnosis session is enough. If you want regular check-ins as you execute, monthly advisory is available. Tell me your current situation, and I'll let you know within 24 hours which format fits.