90-Day Action Roadmap
After the marketing diagnosis: what happens, when, and who owns it, week by week
Action plan
Client · D2C beauty brand (undisclosed)
Length · 12 weeks
Follows · The marketing diagnostic report

Phase 1 · Fix the foundation

Weeks 1–4
  • Correct conversion tracking and account setup
  • Start fixing the biggest drop-off point (cart)
  • Agree on KPIs and report format

Phase 2 · Test

Weeks 5–8
  • Run a 3-way creative test
  • Validate 2 new channels with up to 15% of budget
  • Turn customer reviews into creative

Phase 3 · Scale & settle in

Weeks 9–12
  • Concentrate budget on winning creative and channels
  • Raise lifetime value with repeat-purchase messages
  • Plan the next quarter
Week-by-Week Plan
Task
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Owner
Diagnosis & KPI definition
Together
Fix conversion tracking & account setup
MIRRU
Redesign the landing-to-cart step
MIRRU
Collect reviews & product-in-use content
Client
Creative test round 1 (3 variants)
MIRRU
Small-scale test of 2 new channels
MIRRU
Scale winning creative & channels
Together
Design repeat-purchase (CRM) messages
Together
Monthly review meetings
Together

■ Purple: MIRRU · ■ Orange: client · ■ Green: together

Checkpoints
1Day 30: 100% accurate conversion tracking; cart drop-off down 10 points
2Day 60: CPA down 15%; keep-or-cut call on each new channel
3Day 90: 100% of the monthly revenue goal; repeat purchase rate up 5 points

This is the roadmap format I use in real advisory work. Details and targets have been replaced with sample data to protect the client.