Monthly Review: September 2026
One page comparing the month's results to goals, with what worked, what didn't, and next month's plan
Monthly report
Channels · Meta · Google · Kakao
Period · Sep 1 – 30
Goal · Purchases
💰 Ad spend
$4,593
98% of budget
🎯 Conversions
412
108% of 380 goal
💸 CPA
$11.15
Beat $11.85 target
📈 ROAS
3.6x
Beat 3.5x target
Results by Channel
ChannelSpendConversionsCPAAssessment
Meta$2,593268$9.67On target
Google$1,481121$12.24Close
Kakao$51923$22.541.9x target
What Worked
1Scaling the review-video creative improved Meta CPA by 18% month over month.
2Splitting brand keywords into their own search campaign cut Google CPC by 22%.
What Didn't
1Kakao CPA ran 1.9x over target and didn't improve after creative and audience changes.
2Conversions dropped 31% during the Chuseok holiday week. The budget should have been adjusted earlier.
October Budget Plan (total stays at $4,593)
Meta
$2,889 (+$296)
Google
$1,481 (same)
Kakao
$222 (-$297)
October Action Plan
1Cut Kakao from $519 to $222 and move the difference to Meta.
2Test 3 new creatives: review, comparison, and offer angles under identical conditions.
3A/B test the landing page form to push the conversion rate up another step.
4Build retargeting audiences for Black Friday before the end of October.

This is the monthly review format I actually send to clients. Figures have been replaced with sample data to protect the client.