Ad Performance Report
June 1 – June 30, 2026 · Meta / Google / Kakao
💰 Total Ad Spend
$28.4K
▲ 12.4% vs. last month
📈 Overall ROAS
4.7x
▲ 0.6x vs. last month
👆 Total Clicks
128K
▲ 8.2% vs. last month
🎯 Conversions
2,341
▼ 3.1% vs. last month
Weekly Ad Spend vs. Revenue
Ad spend Revenue from ads
Jun 1
Jun 8
Jun 15
Jun 22
Jun 29
Budget Split by Channel
$28.4K total
Meta (FB · IG)
48%
$13.7K
Google
31%
$8.8K
Kakao
21%
$6.0K
Performance by Channel
ChannelSpendImpressionsClicksCTRCPCConversionsRevenueROAS
Meta$13.7K2.41M62K2.57%$0.221,124$68.1K5.0x
Google$8.8K1.82M47K2.58%$0.19891$42.3K4.8x
Kakao$6.0K980K19K1.94%$0.31326$18.7K3.1x
Total$28.4K5.21M128K2.46%$0.222,341$129K4.7x
Conversion Funnel
Impressions
5.21M
100%
Clicks
128K
2.46%
Site visits
108K
84.4%
Add to cart
14.2K
13.1%
Purchases
2,341
16.5%
Monthly Goal Progress
Revenue$129K / $148K
87% of goal
Conversions2,341 / 3,000
78% of goal
ROAS target4.7x / 4.5x
✓ Above target
CPC target$0.22 / $0.26
✓ Under target
Alerts & Next Steps
🚨
Kakao ROAS at 3.1x: below target. Review creative and targeting.
⚠️
83.5% drop-off from cart to purchase: consider improving the checkout UX.
✅
Meta CPC at $0.22: about 25% below the industry average (~$0.30). Keep the current setup.
📈
Best ROAS in the week of Jun 22: Promo creative A converted 3.2x better.
Top 6 Creatives
CreativeChannelImpressionsCTRCPCConv. rateROASAction
1Summer Promo_Video AMeta812K3.41%$0.164.8%6.2x↑ Scale up
2New Arrivals_Image BGoogle624K2.89%$0.183.9%5.4x↑ Scale up
3Retargeting_Carousel CMeta487K2.64%$0.213.2%4.9x→ Keep
4Keyword_Search Ad DGoogle358K2.21%$0.232.7%3.8x→ Keep
5Bizboard_Brand EKakao542K1.82%$0.331.9%2.8x↓ Scale down
6Kakao_Video FKakao438K2.10%$0.302.1%2.3x↓ Consider pausing
🎯
Video creative gets 34% higher CTR than image
⚡
Retargeting CPC is 22% cheaper than prospecting
📉
Kakao converts 60% lower than Meta
🕐
CTR is 1.8x higher from 7–9 PM